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Pine Ridge Group, Inc.

About The Pine Ridge Group

Founded in 1995 by leading Competitive Intelligence expert Cyndi Allgaier, The Pine Ridge Group (PRG) is a management consulting firm specializing in the effective use of Competitive Intelligence processes, especially as it affects Sales and Marketing activities, particularly among telecom, IT, Internet, and financial services companies.

Competitive Intelligence (CI) – or referred to as Business Intelligence, Market Intelligence or Knowledge Management in some companies – is a future-focused and systematic decision support process for gathering and assessing information about your company's competitive environment as well as how best to achieve and sustain competitive advantage. This insight can then be used to make timely and proactive decisions in anticipation of market demand and competitor initiatives.

PRG's comprehensive consulting services enable clients to identify opportunities and threats, assess market dynamics, build or refine in-house information management capabilities, develop innovative competitive strategies, sharpen marketing programs and enhance sales effectiveness.

PRG's consulting services also include several analytical tools and diagnostic tools developed by the company principals. These include:

  • Its Competitive Positioning Model™ allows client companies to model and evaluate changes in supply and demand factors, enabling "what if" analysis and simulating competitive bid situations.
     
  • The Heads-Up Win/Loss™ analysis enables companies to systematically understand why they are winning or losing business, as well as develop competitor insight from the perspective of their customers and prospects, and then integrate the resulting knowledge into their internal process improvement.
     
  • Our newest tool, developed in collaboration with Tim Powell of TW Powell Company, Sales and Marketing Intelligence Quotient (SM-IQ)™, is a rigorous diagnostic for the effective utilization of intelligence in support of your company's sales and marketing initiatives. SM-IQ is linked to the aggregated consulting experiences of both companies and our collaborative "best practices" research of over 200 leading companies worldwide.

PRG also offers customized workshops on such topics as Business Intelligence Basics, Process Design, Interviewing Techniques and the Effective Use of Competitive Intelligence to Enhance Sales and Marketing Performance. These workshops have been delivered to different audiences and within organizations around the globe.

PRG has several key partners, utilizes the expertise of a network of key affiliates from around the globe, and we are located in Northern Virginia just outside of Washington, DC. We encourage you to contact us for a confidential and exploratory discussion regarding the competitive pressures facing your company and your plans to address them.

Whether it is helping your organization create an indispensable internal CI capability to help it proactively outwit and outmaneuver the competition or functioning as your future-focused research partner, PRG can make a difference in the results of your company's competitive performance and strategic planning.

 

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