Through SM-IQ™, TWP and PRG leverage both firms' aggregated consulting experiences coupled with the results of our “best practices” research of over 200 leading companies worldwide. That research focused on how real-world companies create, manage and use tactical knowledge most effectively day-to-day.

Here is how the SM-IQ™ assessment typically works.

• We hold an introductory meeting (preferably at client premises)to initiate the process;
• Using an in-depth, structured questionnaire, we conduct group interviews with persons in responsible for providing tactical information to Sales and Marketing teams as well as the field sales people, sales executives and marketing people;
• We benchmark interview results against our database of over 200 companies; and
• Hold a final meeting at your premises to deliver a summary Briefing Book documenting your individualized SM-IQ™ results and discuss findings and recommended actions based on our analysis.

A SM-IQ™ assessment typically provides these benefits:

• Quickly brings alignment to your company's internal sales and marketing-focused knowledge activities;
• Quickly identifies weaknesses and opportunities in your current information processes;
• Allows comparison with “best-in-class” practices;
• Provides a clear basis for improvement in your internal performance; and
• Provides basis for improvement in efficiency and effectiveness of Sales and Marketing actions supported by intelligence activities.

Professionals that can benefit most from this service include Competitive Intelligence Directors, Managers or Practitioners who serve Sales and Marketing, Sales Executives, Field Sales and Marketing Managers.