3324 Highland Lane
Fairfax, VA 22031
703-846-9922 office
703-280-2040 fax
info@pineridgegroup.com

prgmenuline
Pine Ridge Group, Inc.

Knowledge Program Design & Development

PRGs Knowledge Development Advisory Services center on helping companies to assess their current programs for accessing and using knowledge within the enterprise and constructing or refining systematic processes that enable them to better capture and use information, both internal and external to the organization, to achieve top and bottom line growth.

PRG has helped companies achieve knowledge-related business process improvements that have created tangible competitive benefits. To do this effectively, we draw from our kit of proprietary tools and methodologies, as follows.

Central to the effective use of knowledge is the establishment of a systematic and sustainable knowledge Process Infrastructure. As illustrated in this sales and marketing-oriented example, development of a typical infrastructure involves identifying what organizational managers need to know to compete effectively, collecting, managing, assessing and communication the most current knowledge to them at the point a decision or when an action is taken.

The decisions supported by these processes can vary greatly depending upon corporate need – from identifying acquisition targets, to developing partnering strategies, to identifying new product development initiatives and launching them, to developing effective competitive sales strategies – and many more.

PRG also draws upon several proprietary Analytical Tools that help our clients effectively use the information they collect. The first of these tools, the Competitive Positioning Model™ market or sales scenarios.

Our “Heads Up” Win/Loss Analysis™ offers a systematic approach to helping companies better understand why customers or prospects are or are not buying their products or services and how the company stacks up against its competitors from the perspective of those potential buyers. Heads-Up results have been used to identify, among many factors:

  • Strengths or weaknesses in product or service features and functions.
  • Planned new competitor initiatives before launched.
  • Pricing strengths and weaknesses.
  • Strengths or weaknesses on sales approach or product service delivery.

PRG also uses proprietary Diagnostic Tools to assess an organization's current state of internal knowledge asset utilization.

Our newest diagnostic was developed in collaboration with Tim Powell of TW Powell Company, the Sales and Marketing Intelligence Quotient (SM-IQ)™. SM-IQ provides us with a rigorous approach to assessing knowledge requirements affecting sales and marketing operations, particularly those pertaining to sales win rate. SM-IQ is linked to the aggregated consulting experiences of both companies and our collaborative “best practices” research of over 200 leading companies worldwide.

 

Home | What's New? | About PRG | Competitive Intelligence | Workshops Consulting Services | Research Services | Event Calendar | Contact Us

© 2001 The Pine Ridge Group, Inc.