PRGs Knowledge Development Advisory Services center on helping companies to assess their
current programs for accessing and using knowledge within the enterprise and constructing
or refining systematic processes that enable them to better capture and use information,
both internal and external to the organization, to achieve top and bottom line growth.
PRG has helped companies achieve knowledge-related business process improvements that
have created tangible competitive benefits. To do this effectively, we draw from our kit
of proprietary tools and methodologies, as follows.
Central to the effective use of knowledge is the establishment of a systematic and
sustainable knowledge Process Infrastructure.
As illustrated in this sales and marketing-oriented example, development of a typical
infrastructure involves identifying what organizational managers need to know to compete
effectively, collecting, managing, assessing and communication the most current knowledge
to them at the point a decision or when an action is taken.
The decisions supported by these processes can vary greatly depending upon corporate
need – from identifying acquisition targets, to developing partnering strategies, to
identifying new product development initiatives and launching them, to developing
effective competitive sales strategies – and many more.
PRG also draws upon several proprietary Analytical
Tools that help our clients effectively use the information they collect. The first
of these tools, the Competitive Positioning Model™
market or sales scenarios.
Our “Heads Up” Win/Loss Analysis™
offers a systematic approach to helping companies better understand why customers or
prospects are or are not buying their products or services and how the company stacks
up against its competitors from the perspective of those potential buyers. Heads-Up
results have been used to identify, among many factors:
- Strengths or weaknesses in product or service features and functions.
- Planned new competitor initiatives before launched.
- Pricing strengths and weaknesses.
- Strengths or weaknesses on sales approach or product service delivery.
PRG also uses proprietary Diagnostic Tools to
assess an organization's current state of internal knowledge asset utilization.
Our newest diagnostic was developed in collaboration with Tim Powell of TW Powell
Company, the Sales and Marketing Intelligence
Quotient (SM-IQ)™. SM-IQ provides us with a rigorous approach to assessing
knowledge requirements affecting sales and marketing operations, particularly those
pertaining to sales win rate. SM-IQ is linked to the aggregated consulting experiences
of both companies and our collaborative “best practices” research of over 200 leading
companies worldwide.