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Q: Why are companies placing increasing importance on developing their market knowledge and information management capabilities? A:
Insight underpins the fundamentals of everyday marketplace competition and is the root of competitive innovation. Systematically evaluating your industry and its players can help identify new options, strategies and tactics that are truly crucial to your company's ability to:
Increasingly, this capacity to understand your competitors and customers and act on that understanding in a timeframe where it makes a difference will very likely separate the winners from the "also
rans." More and more companies around the globe are adopting a process called business or competitive intelligence to help them capture and leverage market knowledge to reduce decision uncertainty surrounding
key competitive decisions, be they strategic or tactical.
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