Unfortunately, people often have difficulty in using phone calls, chance conversations, meetings or trade show opportunities with “expert knowledge sources” as effectively as they could. Many times, they're not prepared and sometimes they don't think about a conversation as an opportunity to obtain other information than that which is directly under discussion.

How much important information is lost when customer-facing people like service reps, for example, don't think to probe the customers they are speaking to for other important information?

Our workshop sets forward a framework for thinking through what you need to know from expert sources and strategies for how you are most likely to gain the information you seek. The useful techniques presented can help to both diminish “interview” anxiety as well as increase the effectiveness of your conversational results.